Don’t get caught out on unnecessary marketing campaigns that promote the agent NOT your property. Behind the scenes agents call the fee owners (vendors) pay for advertising and marketing – VPA. It stands for Vendor Paid Advertising. Most agents will do all they can to get more of it as it promotes the agent. It should be called Vendor Promotes Agent. We do not believe in VPA. That’s why we do not charge any marketing or advertising costs whatsoever. Our agency covers all costs including professional photography, realestate.com.au and domain.com.au, signage, flyers, flyer distribution, etc.